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All the content we’ve enjoyed over the past week from industry leaders in website optimization, marketing, and everything in between.   The Importance of Cross-Device Customer Journey Mapping This infographic by Acquisio focuses on the fact that 67% of consumers switch between devices when shopping online.  It provides some great tips on creating sites and experiences that work for all users and their devices, while improving your conversion rate as well.   Sophisticated Email Segmentation Boosts Open Rates, Engagement Everyone knows they...

How Best Practices and Psychology Can Help You Optimize Your e-Commerce Website Note: This post was originally authored by Quincy Smith. Pricing is something so common and expected that it is almost an afterthought to most buyers - everyone knows they will have to pay for a good or service, it's just a question of how much.  However, when it comes to sellers, pricing can be much more involved than just sticking some numbers on your website and...

Note: This post was originally authored by Quincy Smith. Think of a product page as the perfect storm where information, images, customer service, and minor details all come together to convert a customer. No matter how a user reaches your page, they expect to be informed and educated about your product as well as provided with details like options, cost, and availability. However, if even one of these aspects is lacking, missing or incorrect, expect your customer...

All the content we’ve enjoyed over the past week from industry leaders in website optimization, marketing, and everything in between.   11 Things That Work More Often Than Not in A/B Tests Despire the slightly vague title, this post from Conversion XL is filled some some things (some you will know, others you will not) that you should definitely be testing.  To take it even further, they enlisted 5 experts to weigh in on some of the tests, providing...

All the content we’ve enjoyed over the past week from industry leaders in website optimization, marketing, and everything in between.   150 Buyer Persona Questions You Must Ask Before the I even get into the content, the image Sujan Patel chose for this post is worth the click alone, definitely had me laughing and fits the article perfectly.  Buyer personas are not new, almost everyone knows that they should use them, but very few take full advantage of the...