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Author: Andy Hunt

As a CRO agency, we are humbled every day to work with some of the most talented e-commerce entrepreneurs in the world. As many people can tell you, starting a business is not easy - especially an online business! - and e-commerce entrepreneurs are some of the hardest working, smartest, data-driven professionals I've had the pleasure of interacting with. Here's our list of the top 20 inspiring e-commerce entrepreneurs you should know about: 1. Paul Saunders - eLuxury...

Worst Mistakes to Avoid in Conversion Rate Optimization Conversion rate optimization is all the rage these days. Experienced online marketers now agree that “CRO is as important as SEO,” meaning that if you’re not testing, you’re leaving money on the table. And yet, with more people entering into the field, it’s more common to see the same testing mistakes over and over. While some these are not unique to CRO, many basic lessons can be learned before you...

Edit: At client's request, we've removed some exact figures below and white labeled part of the case study in order for data to remain confidential.  I am very excited to finally share a new case study of a client success. Upspring Baby, a leading internet provider of women's pregnancy (and post-pregnancy) products, was able to increase online sales by over 28% by leveraging our team here at Uplift, as well as best practices in conversion rate optimization. In...

All the content we’ve enjoyed over the past week from industry leaders in conversion rate optimization, marketing, and everything in between.   iOS Conversion Rates: A Closer Look at the Weekdays and Countries That Are Driving the Most Downloads Curious as to why the majority of your app's conversions are occurring during certain times?  Sensor Tower attempts to explain why by analyzing views and downloads across iDevices so that you can adjust your updates and promotions accordingly.   Winter Is Coming:...

Note: This post was originally authored by Quincy Smith.  I look at a lot of websites.  Some are good, a few are even great, but many are terrible and doing more harm than good.   I am constantly scrolling through blogs, checkouts, online stores, and apps looking for research, inspiration, and examples.  And even though I spent the past few weeks writing about eCommerce sites, including posts on product page design and pricing strategy, there is one aspect I...

All the content we’ve enjoyed over the past week from industry leaders in website optimization, marketing, and everything in between.   The Importance of Cross-Device Customer Journey Mapping This infographic by Acquisio focuses on the fact that 67% of consumers switch between devices when shopping online.  It provides some great tips on creating sites and experiences that work for all users and their devices, while improving your conversion rate as well.   Sophisticated Email Segmentation Boosts Open Rates, Engagement Everyone knows they...

How Best Practices and Psychology Can Help You Optimize Your e-Commerce Website Note: This post was originally authored by Quincy Smith. Pricing is something so common and expected that it is almost an afterthought to most buyers - everyone knows they will have to pay for a good or service, it's just a question of how much.  However, when it comes to sellers, pricing can be much more involved than just sticking some numbers on your website and...

Note: This post was originally authored by Quincy Smith. Think of a product page as the perfect storm where information, images, customer service, and minor details all come together to convert a customer. No matter how a user reaches your page, they expect to be informed and educated about your product as well as provided with details like options, cost, and availability. However, if even one of these aspects is lacking, missing or incorrect, expect your customer...

All the content we’ve enjoyed over the past week from industry leaders in website optimization, marketing, and everything in between.   11 Things That Work More Often Than Not in A/B Tests Despire the slightly vague title, this post from Conversion XL is filled some some things (some you will know, others you will not) that you should definitely be testing.  To take it even further, they enlisted 5 experts to weigh in on some of the tests, providing...

All the content we’ve enjoyed over the past week from industry leaders in website optimization, marketing, and everything in between.   150 Buyer Persona Questions You Must Ask Before the I even get into the content, the image Sujan Patel chose for this post is worth the click alone, definitely had me laughing and fits the article perfectly.  Buyer personas are not new, almost everyone knows that they should use them, but very few take full advantage of the...