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Author: Andy Hunt

Note: This post was originally authored by Quincy Smith. With over 5 billion mobile devices out there in the world, it has never been more important to have a dedicated site for your mobile visitors.  Mobile commerce purchases already account for 15% of online sales and are expected to make up 25% by the end of 2017.  However, when you consider the conversion rate for mobile is 1.14% compared to 3.15% for desktop, it’s clear optimization efforts...

All the content we’ve enjoyed over the past week from industry leaders in website optimization, marketing, and everything in between.   5 UX Tips to Capture the Audience You're Probably Ignoring There is so much focus on how important content and design are that oftentimes it's hard to anticipate how certain segments of your audience will respond.  In this post, Usertesting points out that nearly half of Americans have low literacy, meaning they are often unable to understand posts...

On Monday I had the pleasure of speaking with Jason Rzutkiewicz, VP and Client Partner at Razorfish. Jason has over 11 years experience at Razorfish and had awesome insight into CRO and the digital marketing industry in general. Between his role at Razorfish, his clients and his three kids, Jason is a busy man!   Here are the main takeaways: SEO/SEM/CRO all compete for dollars:  Every practitioner - whether you do SEO, SEM, or CRO - thinks that...

All the content we’ve enjoyed over the past week from industry leaders in website optimization, marketing, and everything in between.   Consumers Freely Give Personal Info for Personalization, Perks Every marketer understands how personalizing user experience can improve conversions, right?  What I didn't know is that 50% of shoppers said they would willingly give up personal information when asked, assuming they trust the site and understand the benefits of doing so.  This in itself was surprising, but not nearly...

How to Recoup Lost Shoppers and Increase Conversions Note: This post was originally authored by Quincy Smith. According to Baymard, 68% of shoppers abandon their online shopping cart before completing their purchase. This results in e-commerce companies losing an incredible $4 billion dollars of revenue from a single stage of their funnel: the checkout process. Let that sink in for a second - companies are losing out on billions of dollars every year not because of their products or...

All the content we’ve enjoyed over the past week from industry leaders in website optimization, marketing, and everything in between.   Another Online Marketing Opportunity Is Knocking: Hello #HashtagSearch To put it bluntly, you are missing out on major opportunities if you aren't utilizing hashtags to their fullest.  KISSmetrics examines how hashtags can positively impact search results when used not only in your social media profiles, but also in your other marketing efforts.   Case Study: Testing Personalized Experiences at Secret...

All the content we’ve enjoyed over the past week from industry leaders in website optimization, marketing, and everything in between.   How Testing Everyting Transformed Blu Dot's Retail Business Blu Dot is a e-Commerce furniture company that took the plunge into optimization with a clean slate, meaning they aimed to test everything that required effort to implement against a control.  Everything.  This is extremely rare since the presense of 'easy wins' and 'best practices' often gives companies a false...

All the content we’ve enjoyed over the past week from industry leaders in website optimization, marketing, and everything in between.   Does Button Color Matter on Mobile With e-commerce growing as fast as it is and mobile shoppers accounting for more and more sales, you better know what you’re doing with your mobile site.  Button color is only one minor detail, but WhichTestWon shows us the potential impact it can have on your conversion rate.   7 Must Have Tools for...

All the content we’ve enjoyed over the past week from industry leaders in website optimization, marketing, and everything in between.   6 Ways to Increase Conversions with Urgency Creating a sense of urgency is nothing new in website optimization, but we love the well thought out examples this post uses to reinforce its points.  The one from Amazon hit us the hardest and made us see just how powerful a tactic this can be.   eCommerce Best Practices Yield a 250%...