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All the content we’ve enjoyed over the past week from industry leaders in conversion rate optimization, marketing, and everything in between.   iOS Conversion Rates: A Closer Look at the Weekdays and Countries That Are Driving the Most Downloads Curious as to why the majority of your app's conversions are occurring during certain times?  Sensor Tower attempts to explain why by analyzing views and downloads across iDevices so that you can adjust your updates and promotions accordingly.   Winter Is Coming:...

All the content we’ve enjoyed over the past week from industry leaders in website optimization, marketing, and everything in between.   The Importance of Cross-Device Customer Journey Mapping This infographic by Acquisio focuses on the fact that 67% of consumers switch between devices when shopping online.  It provides some great tips on creating sites and experiences that work for all users and their devices, while improving your conversion rate as well.   Sophisticated Email Segmentation Boosts Open Rates, Engagement Everyone knows they...

Note: This post was originally authored by Quincy Smith. Think of a product page as the perfect storm where information, images, customer service, and minor details all come together to convert a customer. No matter how a user reaches your page, they expect to be informed and educated about your product as well as provided with details like options, cost, and availability. However, if even one of these aspects is lacking, missing or incorrect, expect your customer...

All the content we’ve enjoyed over the past week from industry leaders in website optimization, marketing, and everything in between.   11 Things That Work More Often Than Not in A/B Tests Despire the slightly vague title, this post from Conversion XL is filled some some things (some you will know, others you will not) that you should definitely be testing.  To take it even further, they enlisted 5 experts to weigh in on some of the tests, providing...

All the content we’ve enjoyed over the past week from industry leaders in website optimization, marketing, and everything in between.   150 Buyer Persona Questions You Must Ask Before the I even get into the content, the image Sujan Patel chose for this post is worth the click alone, definitely had me laughing and fits the article perfectly.  Buyer personas are not new, almost everyone knows that they should use them, but very few take full advantage of the...

Note: This post was originally authored by Quincy Smith. With over 5 billion mobile devices out there in the world, it has never been more important to have a dedicated site for your mobile visitors.  Mobile commerce purchases already account for 15% of online sales and are expected to make up 25% by the end of 2017.  However, when you consider the conversion rate for mobile is 1.14% compared to 3.15% for desktop, it’s clear optimization efforts...

All the content we’ve enjoyed over the past week from industry leaders in website optimization, marketing, and everything in between.   5 UX Tips to Capture the Audience You're Probably Ignoring There is so much focus on how important content and design are that oftentimes it's hard to anticipate how certain segments of your audience will respond.  In this post, Usertesting points out that nearly half of Americans have low literacy, meaning they are often unable to understand posts...

On Monday I had the pleasure of speaking with Jason Rzutkiewicz, VP and Client Partner at Razorfish. Jason has over 11 years experience at Razorfish and had awesome insight into CRO and the digital marketing industry in general. Between his role at Razorfish, his clients and his three kids, Jason is a busy man!   Here are the main takeaways: SEO/SEM/CRO all compete for dollars:  Every practitioner - whether you do SEO, SEM, or CRO - thinks that...

All the content we’ve enjoyed over the past week from industry leaders in website optimization, marketing, and everything in between.   Consumers Freely Give Personal Info for Personalization, Perks Every marketer understands how personalizing user experience can improve conversions, right?  What I didn't know is that 50% of shoppers said they would willingly give up personal information when asked, assuming they trust the site and understand the benefits of doing so.  This in itself was surprising, but not nearly...

All the content we’ve enjoyed over the past week from industry leaders in website optimization, marketing, and everything in between.   Another Online Marketing Opportunity Is Knocking: Hello #HashtagSearch To put it bluntly, you are missing out on major opportunities if you aren't utilizing hashtags to their fullest.  KISSmetrics examines how hashtags can positively impact search results when used not only in your social media profiles, but also in your other marketing efforts.   Case Study: Testing Personalized Experiences at Secret...