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All the content we’ve enjoyed over the past week from industry leaders in website optimization, marketing, and everything in between.   How Testing Everyting Transformed Blu Dot's Retail Business Blu Dot is a e-Commerce furniture company that took the plunge into optimization with a clean slate, meaning they aimed to test everything that required effort to implement against a control.  Everything.  This is extremely rare since the presense of 'easy wins' and 'best practices' often gives companies a false...

All the content we’ve enjoyed over the past week from industry leaders in website optimization, marketing, and everything in between.   Does Button Color Matter on Mobile With e-commerce growing as fast as it is and mobile shoppers accounting for more and more sales, you better know what you’re doing with your mobile site.  Button color is only one minor detail, but WhichTestWon shows us the potential impact it can have on your conversion rate.   7 Must Have Tools for...

All the content we’ve enjoyed over the past week from industry leaders in website optimization, marketing, and everything in between.   6 Ways to Increase Conversions with Urgency Creating a sense of urgency is nothing new in website optimization, but we love the well thought out examples this post uses to reinforce its points.  The one from Amazon hit us the hardest and made us see just how powerful a tactic this can be.   eCommerce Best Practices Yield a 250%...