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All the content we’ve enjoyed over the past week from industry leaders in website optimization, marketing, and everything in between.   How Testing Everyting Transformed Blu Dot's Retail Business Blu Dot is a e-Commerce furniture company that took the plunge into optimization with a clean slate, meaning they aimed to test everything that required effort to implement against a control.  Everything.  This is extremely rare since the presense of 'easy wins' and 'best practices' often gives companies a false...