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All the content we’ve enjoyed over the past week from industry leaders in website optimization, marketing, and everything in between.   Consumers Freely Give Personal Info for Personalization, Perks Every marketer understands how personalizing user experience can improve conversions, right?  What I didn't know is that 50% of shoppers said they would willingly give up personal information when asked, assuming they trust the site and understand the benefits of doing so.  This in itself was surprising, but not nearly...

How to Recoup Lost Shoppers and Increase Conversions Note: This post was originally authored by Quincy Smith. According to Baymard, 68% of shoppers abandon their online shopping cart before completing their purchase. This results in e-commerce companies losing an incredible $4 billion dollars of revenue from a single stage of their funnel: the checkout process. Let that sink in for a second - companies are losing out on billions of dollars every year not because of their products or...