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andy@upliftroi.com

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All the content we’ve enjoyed over the past week from industry leaders in website optimization, marketing, and everything in between.   5 UX Tips to Capture the Audience You're Probably Ignoring There is so much focus on how important content and design are that oftentimes it's hard to anticipate how certain segments of your audience will respond.  In this post, Usertesting points out that nearly half of Americans have low literacy, meaning they are often unable to understand posts...

On Monday I had the pleasure of speaking with Jason Rzutkiewicz, VP and Client Partner at Razorfish. Jason has over 11 years experience at Razorfish and had awesome insight into CRO and the digital marketing industry in general. Between his role at Razorfish, his clients and his three kids, Jason is a busy man!   Here are the main takeaways: SEO/SEM/CRO all compete for dollars:  Every practitioner - whether you do SEO, SEM, or CRO - thinks that...