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As a CRO agency, we are humbled every day to work with some of the most talented e-commerce entrepreneurs in the world. As many people can tell you, starting a business is not easy - especially an online business! - and e-commerce entrepreneurs are some of the hardest working, smartest, data-driven professionals I've had the pleasure of interacting with. Here's our list of the top 20 inspiring e-commerce entrepreneurs you should know about: 1. Paul Saunders - eLuxury...

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Worst Mistakes to Avoid in Conversion Rate Optimization Conversion rate optimization is all the rage these days. Experienced online marketers now agree that “CRO is as important as SEO,” meaning that if you’re not testing, you’re leaving money on the table. And yet, with more people entering into the field, it’s more common to see the same testing mistakes over and over. While some these are not unique to CRO, many basic lessons can be learned before you...

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Case Study

Edit: At client's request, we've removed some exact figures below and white labeled part of the case study in order for data to remain confidential.  I am very excited to finally share a new case study of a client success. Upspring Baby, a leading internet provider of women's pregnancy (and post-pregnancy) products, was able to increase online sales by over 28% by leveraging our team here at Uplift, as well as best practices in conversion rate optimization. In...

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Business

All the content we’ve enjoyed over the past week from industry leaders in conversion rate optimization, marketing, and everything in between.   iOS Conversion Rates: A Closer Look at the Weekdays and Countries That Are Driving the Most Downloads Curious as to why the majority of your app's conversions are occurring during certain times?  Sensor Tower attempts to explain why by analyzing views and downloads across iDevices so that you can adjust your updates and promotions accordingly.   Winter Is Coming:...

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Technology

Note: This post was originally authored by Quincy Smith.  I look at a lot of websites.  Some are good, a few are even great, but many are terrible and doing more harm than good.   I am constantly scrolling through blogs, checkouts, online stores, and apps looking for research, inspiration, and examples.  And even though I spent the past few weeks writing about eCommerce sites, including posts on product page design and pricing strategy, there is one aspect I...

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