Blog

June 24, 2015

Optimizing for Mobile Users – 9 Things You Need to Know

Note: This post was originally authored by Quincy Smith. With over 5 billion mobile devices out there in the world, it has never been more important to have a dedicated site for your mobile visitors. Mobile commerce purchases already account for 15% of online sales and are expected to make up 25% by the end of 2017. However, when you consider the conversion rate for mobile is 1.14% compared to 3.15% for desktop, it’s clear optimization efforts...

by Andy Hunt

June 12, 2015

Business

Weekly Uplift – June 12, 2015

All the content we’ve enjoyed over the past week from industry leaders in website optimization, marketing, and everything in between. Consumers Freely Give Personal Info for Personalization, Perks Every marketer understands how personalizing user experience can improve conversions, right? What I didn't know is that 50% of shoppers said they would willingly give up personal information when asked, assuming they trust the site and understand the benefits of doing so. This in itself was surprising, but not nearly...

by Andy Hunt

June 10, 2015

Technology

11 Ways to Optimize Your Online Shopping Cart and Checkout

How to Recoup Lost Shoppers and Increase Conversions Note: This post was originally authored by Quincy Smith. According to Baymard, 68% of shoppers abandon their online shopping cart before completing their purchase. This results in e-commerce companies losing an incredible $4 billion dollars of revenue from a single stage of their funnel: the checkout process. Let that sink in for a second - companies are losing out on billions of dollars every year not because of their products or...