Blog

June 5, 2015

Weekly Uplift – June 5, 2015

All the content we’ve enjoyed over the past week from industry leaders in website optimization, marketing, and everything in between. Another Online Marketing Opportunity Is Knocking: Hello #HashtagSearch To put it bluntly, you are missing out on major opportunities if you aren't utilizing hashtags to their fullest. KISSmetrics examines how hashtags can positively impact search results when used not only in your social media profiles, but also in your other marketing efforts. Case Study: Testing Personalized Experiences at Secret...

by Andy Hunt

May 29, 2015

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Weekly Uplift – May 29, 2015

All the content we’ve enjoyed over the past week from industry leaders in website optimization, marketing, and everything in between. How Testing Everyting Transformed Blu Dot's Retail Business Blu Dot is a e-Commerce furniture company that took the plunge into optimization with a clean slate, meaning they aimed to test everything that required effort to implement against a control. Everything. This is extremely rare since the presense of 'easy wins' and 'best practices' often gives companies a false...

by Andy Hunt

May 29, 2015

Website

Weekly Uplift – May 22, 2015

All the content we’ve enjoyed over the past week from industry leaders in website optimization, marketing, and everything in between. Does Button Color Matter on Mobile With e-commerce growing as fast as it is and mobile shoppers accounting for more and more sales, you better know what you’re doing with your mobile site. Button color is only one minor detail, but WhichTestWon shows us the potential impact it can have on your conversion rate. 7 Must Have Tools for...

by Andy Hunt

May 15, 2015

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Weekly Uplift – May 15, 2015

All the content we’ve enjoyed over the past week from industry leaders in website optimization, marketing, and everything in between. 6 Ways to Increase Conversions with Urgency Creating a sense of urgency is nothing new in website optimization, but we love the well thought out examples this post uses to reinforce its points. The one from Amazon hit us the hardest and made us see just how powerful a tactic this can be. eCommerce Best Practices Yield a 250%...