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As a CRO agency, we are humbled every day to work with some of the most talented e-commerce entrepreneurs in the world. As many people can tell you, starting a business is not easy - especially an online business! - and e-commerce entrepreneurs are some of the hardest working, smartest, data-driven professionals I've had the pleasure of interacting with. Here's our list of the top 20 inspiring e-commerce entrepreneurs you should know about: 1. Paul Saunders - eLuxury...

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Worst Mistakes to Avoid in Conversion Rate Optimization Conversion rate optimization is all the rage these days. Experienced online marketers now agree that “CRO is as important as SEO,” meaning that if you’re not testing, you’re leaving money on the table. And yet, with more people entering into the field, it’s more common to see the same testing mistakes over and over. While some these are not unique to CRO, many basic lessons can be learned before you...

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