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Note: This post was originally authored by Quincy Smith. With over 5 billion mobile devices out there in the world, it has never been more important to have a dedicated site for your mobile visitors.  Mobile commerce purchases already account for 15% of online sales and are expected to make up 25% by the end of 2017.  However, when you consider the conversion rate for mobile is 1.14% compared to 3.15% for desktop, it’s clear optimization efforts...

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All the content we’ve enjoyed over the past week from industry leaders in website optimization, marketing, and everything in between.   5 UX Tips to Capture the Audience You're Probably Ignoring There is so much focus on how important content and design are that oftentimes it's hard to anticipate how certain segments of your audience will respond.  In this post, Usertesting points out that nearly half of Americans have low literacy, meaning they are often unable to understand posts...

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