Weekly Uplift – June 12, 2015
All the content we’ve enjoyed over the past week from industry leaders in website optimization, marketing, and everything in between.
Every marketer understands how personalizing user experience can improve conversions, right? What I didn’t know is that 50% of shoppers said they would willingly give up personal information when asked, assuming they trust the site and understand the benefits of doing so. This in itself was surprising, but not nearly as surprising as seeing what percentage of companies actually ask for the information.
This was a great read. Insights from industry heavy weights like Larry Kim and stats like bearded models increased cart adds by 49% make us wish we attended one of these road shows put on my Unbounce.
Issues with checkout and abandonment seem to be a hot issue at the moment as this is only one of the posts we have read on the topic lately. Practical Ecommerce takes a fresh approach though by looking at how the error messages displayed during checkout impact the user experience and how they can be improved.
Eye tracking is a super cool technology as it allows you to see which parts of your site a user looks at, which they ignore, and for how long. Though prohibitively expensive for a long time, User Testing looks at how the technology is quickly becoming available to common users with the advancement of products like Google Glass and Tobii Glasses.