Weekly Uplift – May 15, 2015
All the content we’ve enjoyed over the past week from industry leaders in website optimization, marketing, and everything in between.
Creating a sense of urgency is nothing new in website optimization, but we love the well thought out examples this post uses to reinforce its points. The one from Amazon hit us the hardest and made us see just how powerful a tactic this can be.
We might be biased because this case study actually came from us, but 250% is a remarkable increase for any company. Straight forward A/B testing on a landing page CTA and USP are just two of the things you can learn from this post.
This post is really about segmenting your traffic and finding out what is keeping them from converting. Tim Ash examines 3 different types of users and what steps you need to take to focus on each.
Shopping cart abandonment is an issue that is near and dear to every ecommerce site due to the fact that it results in nearly $4 billion in lost revenue each year. Check out this great post on how to reduce your rate through tips like nurturing customers who abandoned their cart and focusing on mobile shoppers.
When multiple teams with multiple goals are involved with A/B testing, it can be hard to remain neutral in regards to what you test and when. Optimizely provides a great point system to help companies prioritize their testing without picking favorites.