Weekly Uplift – May 29, 2015
All the content we’ve enjoyed over the past week from industry leaders in website optimization, marketing, and everything in between.
Blu Dot is a e-Commerce furniture company that took the plunge into optimization with a clean slate, meaning they aimed to test everything that required effort to implement against a control. Everything. This is extremely rare since the presense of ‘easy wins’ and ‘best practices’ often gives companies a false sense of confidence in how they make changes. Needless to say, we were intested to see if Blu Dot stuck with the test-everything approach and how it worked out for them.
The role psychology plays in the behavior of consumers is super intereresting (and valuable) if you have time to learn about it. It can also be overwhelming and can leave you obsessing over every number on your site if you let it. Shopify does a great job showing the psychological strategies that companies like Apple employ to increase their conversions.
Conversion Rate Optimization: 22 Ways to Increase Site Speed, Performance and Security to Improve Customer Trust
Bigcommerce wrapped up their Sell More blog series with a great post on improving your conversion funnel. While none of the advice is revolutionary, they do a great job of combining resources with simplified examples to improve your checkout and mobile experience.
There are at least a dozen well-known metrics with which you can use to measure the success of your site, but when we read this post from VWO on RPV, we had to admit we hadn’t heard much about it previously. Still, they did a great job of explaining who should consider using it, as well as who would be better sticking to a different formula to measure success.